Why Do Search Engines Love Videos?

Posted by Devendra in Internet Marketing on Mar 30th, 2010 | 66 responses

There was a time when people used to think that videos took up needless space on websites because the search engines could not crawl them. Back then, videos were considered to be as good as junk – even the handful of marketers who used them kept them only for cosmetic reasons. Then there was a practical problem too. DSL and broadband were not popular and most people used very slow Internet connections. The buffering of the videos could take an inordinately long time on these connections and people would just give up on the video anyway.

But today, the scene has completely changed. Videos are no longer a liability on websites; they have become true-blue marketing tools. Marketers – network marketers included – are going all out using these videos and promoting their wares as best as they can. And they are finding out that it really works. The almighty search engines are loving these videos and enhancing the prospects of the marketers like never before.

So why do search engines love videos? There are several direct and indirect reasons. Let us check them out here.

1. Videos have all the trappings of usual text content that can be used for SEO. You can research keywords and put them in the titles and descriptions that go along with these videos. Most importantly, with the advent of Web 2.0, tags have become extremely important. Now, you can include highly searched keywords as tags for the video and just sit back and watch as their search engine rankings go up.

2. Search engines are always on the lookout for quality content. There is a paradigm shift of perspective here – earlier the search engines would think that only text websites spell quality content, but now videos are looked upon more favorably because most videos doing the rounds of the Internet have something to teach people.

3. Most people are submitting videos to highly ranked video submission sites like YouTube. These are also social networking sites. The large amount of traffic that these sites get pump up its SEO and consequently, the videos on them become popular.

4. Videos are another way for marketers to improve their presence on the Internet. They can put the link of their website within these videos – they can embed them also, so that the links become clickable. This increases the amount of traffic that the website gets, which in turn prompts the search engines to rank the videos higher.

5. Videos are definitely becoming the new wave of the Internet with more and more people turning to search for video based content rather than pure text. People are also sharing interesting videos with their friends. There is a lot of presence of videos on community based websites. All these factors are making it impossible to ignore videos and the search engines are completely tuned in to this new trend.

TO YOUR MASSIVE SUCCESS

DEVENDRA PATEL – ONLINE BUSINESS & INTERNET MARKETING COACH