Who is Mike Dillard & What is Magnetic Sponsoring ?
Mike Dillard is one of the topmost multilevel marketers in the world today. He is widely known as the author of the book Magnetic Sponsoring, which speaks about the concept of ‘people attract people’. He is also the author of MLM Traffic Formula, a book that tells people about how to implement technical methods to hone their marketing campaign over the Internet. The MLM Traffic Formula, which is written for amateur as well as expert network marketers alike, speaks in detail about methods such as search engine optimization, lead generation and various Internet marketing methods.
The one unique aspect about Mike Dillard is that he has an MLM prospecting company of his own. This company, Dillard Inc., organizes his complete network marketing campaign. The company provides a feature called as the Contact Management where they prospect people with appointments and reminders, systemizing the whole campaign. The company also provides incentives for people who bring in other people into the network. These ideas are Mike Dillard’s creations, each one of which has become a kind of lesson for other marketers to plan their networking strategies.
Mike Dillard began his company with just 35 reps to its name, which was considered to be an unwise move by many because the number was too small to start a company. However, Mike Dillard had his MLM head screwed firmly in its place and he did not entertain the criticism he got from others around him. His obstinacy did bear fruit. He implemented his own methods and within a few months the number of reps with Dillard Inc. increased from a measly 35 to a very commendable 500. Dillard kept on inspiring and motivating his members to achieve greater glories. In the year when he got 500 reps to join him, he made sales accounting for more than half a million dollars.
Dillard’s controversial approaches to MLM strategies have always been much talked about. He was one of the first persons to introduce the concept of funded proposals in MLM, something that was almost unheard of. Here the company paid people so that they would agree to be prospected. The incentive brought them a great number of prospects, more than any online or offline method could, and in a very short time that too. With the rock-solid plan that the company had, a large number of these prospects did not mind joining the company as reps.
Today, Mike Dillard focuses greatly on his ever-growing company and also enjoys his role as a multilevel marketing consultant. People who approach him benefit with the new ideas he devises and implements, almost always reaching success in the process.
Mike Dillard: Success Methods
People within the MLM world cannot ignore the name of Mike Dillard who is considered to be one of the leading MLM innovators and planners of the world. He is best known to the world as the author of the book Magnetic Sponsoring, which had turned the old MLM concept on its face and brought some refreshing new ideas into this marketing world.
The basic idea of the book, which is now highly synonymous with Mike Dillard’s name itself, is that people attract people. Dillard has brought home the idea in the book that when a person joins a network, it is not the business that he or she is looking at, it is the leader that creates the greatest impression. For that reason, the concept of ‘people attract people’ applies here. This is what magnetic sponsoring is all about.
Mike Dillard has spent a major part of his life explaining how it is not the business but the people in the business that matter. With the book, he has made is lucidly clear to the world that it really is so. The book, a 40-page manual actually, is a step-by-step description of how someone can go ahead and become a magnetic sponsor, which is something that has the real potential of bringing people into the network.
His company Dillard Inc. has become one of the top MLM networks in the world. This is a unique aspect about his MLM prospecting too. Most multilevel marketers go and individually solicit people to join their networks; Mike Dillard does it with a complete company to help him in the game. Here, one of the flashes of Dillard’s innovative game plan can be seen. When a marketer has a company, people are definitely going to put more trust into going along with their business.
Though network marketing is his forte and his game, Mike Dillard has seldom played by the rules. He attributes his success to that fact. He mentions in his books that a marketer has to constantly innovate so that he or she can keep above the competition. The other reason for the innovation is that prospects have to see something new in order to begin trusting in the marketer. This is something that he has used quite often.
Mike Dillard has introduced several new concepts in the world of Internet marketing, all of which have met with a lot of acceptance and their share of controversy too. Apart from magnetic sponsoring, he is also the brainchild of a similar concept called as attraction marketing.
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21 Responses to “Who is Mike Dillard & What is Magnetic Sponsoring ?”
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Lots of Great information in your posting, I favorited your blog post so I can visit again in the near future, All the Best
Hello Dev..
It’s amazing story, i listened lot about mike Dillard and his attraction system, i love to read about him
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