The Difference Between Traditional And 21st Century Lead Generation

Posted by Devendra in Internet Marketing, Network Marketing on Mar 8th, 2010 | no responses

Lead generation is looked upon today as one of the most effective methods to improve prospects of any business. It definitely works in the MLM arena because this is a business that grows on the number of people that are present in the network and if there is a method that can bring in more people into a network, it is lead generation.

Traditional Lead Generation

It is not a new concept to generate leads and then chase them with business opportunities. Entrepreneurs have been going that all along – first through newspapers, then through the television and now through the Internet. Anywhere you have been asked to submit your contact information in lieu of something free, you have given that information for their lead generation process. The main aim of any kind of lead generation is to pursue the contact (called lead) with more and more interesting details on the business opportunity so that they feel convinced to take the action that the pursuer wants them to take.

Modern Lead Generation

Though the traditional methods of lead generation are still practiced today (no amount of lead generation can ever be enough to most entrepreneurs), marketers use the Internet quite prominently for the purpose. The principle remains the same, but the reach has become much wider and it is not surprising to know that most marketers who indulge in these practices can get thousands of leads a month.

The method usually involves:-

- Advertising something free to the visitor (to a blog or website) such as a newsletter or an eBook. This has to be full of some kind of information to the visitors.

- Giving the visitor a link to click where they can get the free gift from.

- Sending people through an opt-in page where they are asked for their email id so that they can be sent more such free information.

- Directing people to the download or the registration page once they have given their email id.

Once the people have submitted their email ids, it becomes a part of the list of leads. The visitors are provided with all the provided free gifts but there could be a very subtle and sometimes indiscernible sales pitch in these gifts that would coerce people to take some desired action. They could also be invited by email to attend a business opportunity meeting or a training session where they could get to know about the venture in a better way.

By sending these people regular newsletters and more eBooks, all quality material, they can be interested into buying the product or becoming a part of the network, whatever the case may be. This tried and tested method has proven to be most effective in bringing more and more people to a network.

TO TOUR SUCCESS

DEVENDRA PATEL

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