USANA

USANA is one of the top MLM companies of the world today and its vision of solving health problems in as many people as possible is one of the main reasons why this company is standing there today. USANA is a very affluent community too, as is clearly indicated by their grand amphitheater in Utah where celebrities occasionally perform.

The company was the brainchild of Dr. Myron Wentz, a specialist in cell culture. It was founded in 1992. However, this was not a mere company or a mere business for Dr. Wentz. What he really wanted to do was to promote the benefits of his cell culture findings to the world at large and provide to them solutions for various problems pertaining to health. For this, he developed several products – all nutritional supplements – and began distributing it through his company USANA Health Sciences through the vehicle of multilevel marketing. This proved to be the right thing to do because people lapped up the products due to their various benefits and it really didn’t take much time for USANA to get listed on NASDAQ.

There are two types of MLM companies based on the kinds of products they sell. There are companies that sell only one product and there are others that sell a host of products within a particular realm. USANA belongs to the latter category. The products here are quite varied, though all of them are nutritional health supplements. These products are related to personal hygiene, weight management, skin and hair care and general health and fitness. The effectiveness of these products and the pricing which is not earth-shattering like that of some other companies has earned them immense popularity.

The compensation plan of USANA is based on both – direct sales as well as network building. A part of the sales of each product is paid as commissions to the person within the network who makes the direct sales. Along with these direct sales, the consultant needs to recruit new members into the network. As the network grows, the consultant stands to gain a commission on every sale that is done within the downline. Hence, direct selling is a method of earning through the USANA opportunity, but the real money comes in by bringing in more people into the network which pool in big commissions at the end of the day.

It is because of the innovative and effective products of USANA and its fair trade practices that it has become one of the major MLM businesses today, being ranked #1 by some trade magazines

By Devendra Patel (online Home Business & Coach)

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One Response to “USANA”

1. no carb diet says:

   June 10, 2010 at 2:03 pm

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