MLM Prospecting Is A Weeding Out Process!
If you are bogged down by the rejections that you get when you are prospecting people for your multilevel marketing business, you really don’t know what prospecting is all about. Let us see this in a bit more detail.
The word itself says what meaning it carries. When you are prospecting, you are finding who would be a potential prospect for your network. Note that you are finding a ‘prospect’ here and not a ‘customer’ or a ‘client’. You are only trying to find people who will be interested in your business, but not looking for any kind of guarantee or assurance that they will really be part of your team.
So, is Prospecting a Weeding Out Process?
Sure it is! When you are prospecting in your MLM business, you do not have any expectations from the person you are prospecting other than the fact that they should have some curiosity for your business. You are trying to get in touch with people, by popularizing your concept at a very wide scale to find the handful few who are keen on being a part of the venture. In short, you are eliminating everyone that is not interested in your business. Effectively, you are weeding out the unwanted people from the overall market and targeting those that have some potential for you.
Significance of Prospecting in MLM
When it comes to multilevel marketing, there are various methods used for prospecting, but the essential idea is the same – to get a list of people who are interested in the idea. It is an uphill task to sell anything to someone who is not interested in it. But, if you know people who have some amount of interest, then it is simple to push them over to become your clients or downline members in this case. The job of an MLM networker in this respect is twofold – they have to find a list of people who will be interested in their business and they will have to get them to sign the deal with them and actually join the network.
Every method of prospecting follows the same approach. When cold calling, marketers randomly call people from a very huge list of people and shortlist those that respond favorably. These are then followed through and pursued with the promotion. The same applies in online methods. When you set up a blog, you are indirectly weeding out unnecessary people because only the ones who are interested in your business will respond to you in any way.
This is what should help you get through your rejection. You must think that what is happening is not rejection but a filtering process. You are finding people who fit the bill better to participate with you in the MLM business. When you take it that way, you become almost mechanical in the early stages of prospecting and the rejection doesn’t matter one bit.
TO YOUR MASSIVE SUCCESS
DEVENDRA PATEL – Online Business & Coach
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