Dexter Yager – The visionary
Dexter Yager is almost revered in the multilevel marketing world. He is one of the people who contributed their time and effort to make Amway what it is. Being associated with the most exalted MLM enterprise in the world and that too being one of its oldest and most experienced leaders, Dexter Yager is certainly a very important person. With his equally popular wife, Birdie Yager, Dexter Yager has consolidated the position of the multilevel marketing world as it appears today.
A wonderful tale often reiterated by MLM leaders when they find themselves down in the dumps relates to how Dexter Yager started out as a truck driver for a little-known battery company and has today become the greatest Amway distributor in the world. His band of distributors has created sales of more than $2 billion for Amway, selling its various products. This achievement has been heralded as one of the greatest MLM achievements till date.
He stays in Charlotte with his wife Birdie Yager. The strangest point about the Dexter Yager story is that people in his hometown do not know the Yagers much. This is a clear indication of how Yager has tapped the global market, not remaining restricted within his local area. However, he has invested heavily in real estate, both in noncommercial assets and residential apartments.
Dexter Yager is 55 years old now; he joined Amway 31 years ago, making him one of the oldest persons with the company. He was always at a policy of conflict with other Amway leaders, most notable Richard DeVos, who once held Yager guilty for stealing and distributing one of his speeches according to an Amway insider rumor. However, since Yager was a distributor at that time for DeVos, the matter was amicably solved. Yager has also stepped on several Amway toes because of his unconventional methods and some people have wanted him out of Amway, but because his distribution line was one of the biggest with Amway, he has persisted.
But Yager has not restricted his brazen attitude to only his Amway coworkers. In a very famous speech made to his Amway downline, he criticized President Bill Clinton’s inaugural address as nothing more than a pagan ritual.
Yager has teamed up with DeVos to make Gospel Films, a production concern that specializes in making Christian based movies and books. These products have gone a long way in reinforcing the popular concept that Amway is a cult. For whatever his approach might have been, Dexter Yager is undoubtedly one of the most celebrated MLM leaders in the world today.
Dexter Yager: Success Methods
Without a doubt, Dexter Yager is one of the living legends of multilevel marketing. With a downline that brings in a sale of $2 billion annually, there is definitely no denying this statement. He is one of the key people who have given Amway its brand name, global identity and business. He has played a very important role in shaping Amway to be what it is today.
When Dexter Yager started out with Amway, 31 years ago, the Internet had not arrived in the world yet. Those were the times when people went all out, literally, to promote MLM networks. Yager did much of the same. He was and still is an effective speaker and, more importantly, an inspirer. People who come in contact with him cannot resist being touched in some way or the other. This is what proved to be the biggest advantage to Dexter Yager’s business plans. His charisma was clearly apparent to his prospects, who went with whatever he said.
To add to it, Yager kept consolidating his expert position through many ways. He has gone the whole hog when it comes to MLM promotion. He has written books, released tapes, given seminars, spoken at conferences, traveled across the world, inspired his downlines with incentives, held them with a tight rein when needed and giving them the liberty when needed… he has done it all. Most importantly, he has told his downline time and again that people attract people and if the network has to succeed, they have to develop the potential in themselves to bring in other people to the network.
For most people in Amway, Yager has been a kind of rebel. One of his policies has been to downgrade retail sales and concentrate on building the network itself. This was not acceptable to the head honchos of Amway in those times. The common idea was that sales bring in direct profits; building networks could take a long time materializing. Though he was branded as a heretic by some, Yager persisted in his human-building approach. And that has actually paid off, because Amway has a very strong network around the world today and this is actually what is bringing them the sales. If they had concentrated only on direct selling back then, Amway could have fizzled out like most MLMs of those times.
It is difficult to emulate someone like Dexter Yager, but certainly his methods could be inspirational and even motivational to people who are planning to get into MLM. Learning more about his strategies is like an open course on the subject.
At the end of the day, there is definitely something we all can learn from ‘old school’ network marketing… if Dexter can do it, so can we.
TO YOUR MASSIVE SUCCESS
DEVENDRA PATEL : Professional MLM Coach
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