If I tell you NOT to think of a pink elephant… what image instantly comes to mind?

Yep, a pink elephant.

Two things you need to understand about this.

One, is that the mind thinks in pictures.

Every word you use when talking to OR writing to others, conjures up a certain image in their mind.

And these images evoke certain feelings and emotions in people. (Remember yesterday’s post about emotion vs. logic?)

The other thing is, you CAN’T tell someone NOT to imagine something (i.e. a pink elephant)

If I tell you not to worry, what image/feeling gets tapped into?

When communicating with others, you’ve got to be EXTRA careful NOT to use words that can bring up negative images and emotions that will interfere with what you’re trying to do, and often cause the person to do the opposite.

It’s called talking your prospect OUT of the sale.

And we do it all the time…

Which is to avoid fear producing words.

Here’s a short list of 11 words YOU NEVER want to use in sales…

As you read them, pay attention to the images and the emotions you’re experiencing.

1. Cost or Price vs. Total Amount or Total Investment
2. Monthly Payment vs. Monthly Amount
3. Contract vs. Paperwork or Agreement
4. Buy vs. Own
5. Sell or Sold vs. Get involved
6. Deal vs. Opportunity
7. Sign vs. Ok, approve, endorse, or authorize
8. Pitch vs. Presentation
9. Problem vs. Challenge
10. Objections vs. Areas of Concern
11. Cheaper vs. Less Expensive or More Economical

When you read or hear monthly payment, doesn’t that get you all excited – “oh great I’ll have another monthly payment…”

Or when someone says – “this is a great deal”… doesn’t that bring up all kinds of “positive” images… we’ve all heard of “deals”, right?

I had to learn these years ago, and they’re drilled into my head so much, that I cringe any time I hear someone use them in a sales situation… and it happens ALL THE TIME.

When you’re communicating with your prospect, whether on the phone, face to face, or online through your sales letters, emails, and videos…

… pay close attention to each word you use and how it will effect the other person as they hear it or read it.

It makes ALL difference in how you come across.

Painting a picture in the mind of your prospect of all the benefits they’ll receive by getting involved with you is just ONE of the FIVE pieces of the puzzle in structuring a compelling sales copy…

… whether you use it in an email, a blog post, or a full blown sales letter.

Copywriters Guild will show you how to put together all five of the pieces to creating irresistible copy…

… PLUS, one of the bonuses you get is Magic Words & Phrases You Can Steal To Quickly & Easily Write Killer Copy…

… which has 230 words hand picked from the best headlines and copywriting promotions of all time.

You can literally plug them in and INSTANTLY electrify every single piece of copy, email, article, video or audio you create.

Here’s a breakdown of everything you get:

• 7 Video Modules covering every aspect of writing an emotionally provoking copy and crafting irresistible offers…
• Audio sessions to go with each module (over 12 hours of in depth copywriting discussions between David Garfinkel, Tim Erway and Jesse Jameson)
  – Stick them in your iPod when working out, walking your dog or listen to them in your car… you’ll hear dozens of money making tips to help you boost all your ads and sales content.
• 7 Free Bonus Reports which reveal…
  – 4 Ways to add profit boosting personalization to your copy…
  – 5 Dangerous traps to avoid that kill your sales message…
  – 3 Specific ways copy fails, and how to turn them around…
  – 5 Characteristics of a winning copy (and how to easily profit from this information)

And a whole lot more…

Grab Copywriters Guild Right Here

… Mastering this skill will be worth its weight in gold to you.

Cheers

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Bannersbroker India Review

CLICK HERE TO SIGNUP 100% FREE WITH Bannersbroker 

Welcome to review on Bannersbroker.

My main aim to publish this post to provide my observation and experience with Bannersbroker opportunity in India, so you can take your decision for you.

I coaching people how to start their online business by affiliate marketing,getting traffic to their website and even teaching students.. Bannersbroker seems one of good opportunity in India to start, yes but its not any mlm or get rich quick scheme or even any kind of chain marketing, this is real advertising concept and if you are ready, open minded to learn it, then only i suggest you to read this whole article.

In all the time as an Internet marketer I have observed very few  company that offers so much and give you the opportunity to make a fortune and literally quit your job. I thought this had to be too good to be true so i did my due dilligence and investigated the company thoroughly and this is what i found out about Banners Broker in India,

First Of all Bannersbroker is a Canadian company started in November 2010, and they offer banner advertising [Like Google Doing with its Google Adword and Adesense Program ]

with PROFIT SHARE , l. meaning that for every dollar you spend in advertising they Banners Broker will give you twice back in return in a matter of time ranging anywhere between 14 to 16 weeks if you bought the professional package.($415 cost)

I thought to myself are they for real? What if it was and i missed out on an opportunity?

where can you go and get a 100% return within 4 months? This is not an investment business Banners Broker is a business where the company gives you a share of the profit.

we verified that its all legit and quite simply Bannerbroker will Pay you twice back on your initial advertising purchase.

I was informed the way it works is that you purchase banners in the ad pub combo and depending on how many impressions you buy will result in what you can earn. .

It was a long afternoon as i was asking many questions such as

Do I get my money back if unsatisfied?

The answer was yes after which is valid for 40 days.

Do I have to declare my tax?

Yes

How much can i buy?

Anywhere from $25 to $3655

If you are looking to do a major purchase then you need to

contact contact me to get you approved as a corporate client ($5,000 or above).

Will i get training?

Yes from the person who recommended you to Banners Broker and in this case it would be me, email me after you have registered on: http://www.bannersbroker.com/kdpatel [For Banners Broker India ]

So Moving On….

we decided to try it out with a $415 Professional package  

$415

First Month Admin Fee $15 Yellow Panel ($10) Purple Panel ($30) Blue Panel ($90) Green Panel ($270) 40,000 Impressions

4 months roll by and we noticed that the advertising we bought was actually more than twice what we initially purchased.This was truly amazing,however there was a an admin fee (the fee is $15 per month for a standard subscription or $100 for a premium) that we had to pay every month which covers administration of the site and you get plenty of benefits from that as well.Nevertheless your return would cover the admin fee and you will still be in profit by Bannersbroker India

Here is the math.Say you buy a Professional package at

$415 and you decide to opt for the standard $15 fee, remmeber that in 4 months you will get 2 Green Panels ($400) and from that you will get

2 x$270 plus 2x $90 plus 2 x$30 plus 2x $10=$800 .

Less 4 x $15= $60 admin fee = $60

Therefore Net Profit = $740 

You can make money with Bannersbroker India and it doesn’t take a rocket scientist to figure how it works

CONCLUSION:

This is the real deal friends, its not a fly by night company nor a ponzy scheme, or get rich quick scheme

You can join for free HERE   and even can experience the Banner Marketing of 1000 Impressions

How Bannersbroker India Make You Money

Unlike other online marketing techniques, Bannerbroker have a unique Ad-Pub Combo Package which allows you to advertise your businesses while earning ad revenue simultaneously. Do not even worry if you have no business or nothhing to advertise as Bannersbrokers India provide marketing tools to promote your Banersbroker business which will earn you credits and make you more money. The concept is simple: on the advertising side, you sign up for the campaign of your choice. On the publishing side, they host specialized publisher sites from which you earn good advertising commissions.

An entrepreneur’s lifesaver.

Ad-Pub Combos are designed to get your ads up and running quickly in a simple and straightforward approach. If you haven’t mastered the inner workings of the online ad industry yet, this option is for you. The only details required are:

• The name of your campaign
• Your industry target (pick the right package with keywords, tags and channels)
• Number of impressions
• Country and/or city to display your ads
• Banners you want to advertise

Unlocking the secret to
turnkey publishing by Bannersbroker.

Until now, distinguished publishers were required to have fully functional websites that generated significant traffic. Luckily, the Combo Package is a rebel that defies the rules and regulations for revenue earners in the online advertising industry. Now all you need is a desire to earn revenue through one of the most lucrative advertising mediums in today’s market. No website or traffic stats necessary.

How it works: Bannersbroker supply you with inventory (online ad space) on various websites owned and operated by Banners Broker – think of it as your own profitable online real estate. Each of these sites already has a sizeable amount of existing traffic. So each time your ad space produces impressions for selected banners on the site, you earn a commission.

Your commission potential.

Bannersbroker India offer six different Combo Packages, which are outlined below. Your commission potential depends on the type of package you choose. For a set price, each package gives you a certain number of impressions (for advertised banners) and a specific amount of earning potential (traffic cap).

In order to choose the most optimal Combo Package, consider your needs as both an advertiser and as a publisher. How much marketing does your business require? How much commission do you want to earn from online advertising? Choose from $25–$3655 packages that cater to your individual objectives.

Using Your Earnings

One of the most appealing features of the Bannersbroker IndiaCombo Package is the way in which way your advertising revenues are used. The packages are designed to offset your advertising costs. Once you reach your designated revenue for a particular package, half of your earnings are used to obtain additional ad impressions and the other half is yours to keep. Bannersbroker India gives you the ability to participate in your chosen Combo Package twice in a row, reaching your designated earnings each time. Your final result is triple the amount of ad impressions you started with, and two rounds of complimentary advertising revenue.

Combo Packages build additional revenue streams and help you grow your existing business.

Packages	Price	Includes
	$25	First Month Admin Fee $15 Yellow Panel ($15) 1,000 Impressions
	$55	First Month Admin Fee $15 Yellow Panel ($15) Purple Panel ($30) 4,000 Impressions
	$145	First Month Admin Fee $15 Yellow Panel ($15) Purple Panel ($30) Blue Panel ($90) 13,000 Impressions
	$415	First Month Admin Fee $15 Yellow Panel ($15) Purple Panel ($30) Blue Panel ($90) Green Panel ($270) 40,000 Impressions
	$1225	First Month Admin Fee $15 Yellow Panel ($15) Purple Panel ($30) Blue Panel ($90) Green Panel ($270) Red Panel ($810) 121,000 Impressions
	$3655	First Month Admin Fee $15 Yellow Panel ($15) Purple Panel ($30) Blue Panel ($90) Green Panel ($270) Red Panel ($810) Black Panel ($2430) 364,000 Impressions

Get Started The signup process is quick and easy. Simply click on the Register link below to choose your preferred Combo Package.

Why Not Signup And Try as Bannersbroker India is 100% Free to Join and Offer you 1000 Advertising Impression Free. Have a Look and Great Fund CLICK HERE TO START

Cheers

Devendra Patel

Note: This is just review, we/ I do not guarantee for anything mentioned in this article

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How to Set Up and Use Your Facebook Timeline

In This Quick Guide:

What Is the Timeline?

Touring the Facebook Timeline

Add or Modify a Cover Image

Edit Your Profile Picture

Edit Your Personal Information

Post a Current or Past Event to Your Facebook Timeline

Post Your Status, a Photo or Video, or a Place to Your Facebook Timeline

Edit Your Activity Log

Create a Thumbnail for an App

Navigating a Friend’s Timeline

What Is the Timeline?

Like the Wall, your Timeline provides you with a less public area for interacting with friends. Like the profile, your Timeline is a repository for your personal information.

What’s different is that Timeline provides more tools for documenting your life. You can add a cover image to your Timeline that acts as a banner, choose life events and activities to include or exclude, map places you’ve been, feature your most important information, and much more.

If you don’t have the Facebook Timeline running on your Facebook account, head to Facebook’s Timeline page and click Sign Me Up.

Touring the Facebook Timeline

Facebook’s Timeline has four main areas:

• Cover: The big block at the top of the page that contains the cover image, your profile picture, “about” information, and thumbnails for one-click access to your Friends, Photos, Likes, and any Facebook apps you choose to add to this area.
• Timeline Publisher: Similar to the Publisher in your old News Feed, Timeline Publisher lets you and your friends post content to your Timeline. Friends can post updates, photos, or places. You can post all of that plus life events, such as getting married, adopting a pet, and more.
• Stories: This area is like a scrap book, documenting your life and activities on and off Facebook in words, photographs, maps, video, and other media. The Stories area traces your life from the day you were born right up to the present.
• Timeline navigator: The Timeline navigator, in the right column, lets you quickly scroll to a specific year or month in the Timeline.

Tip: Hover your mouse pointer over an item in the Timeline and look in its upper right corner for options to feature the item on the Timeline and enter other preferences, such as removing the item from the Timeline. Featuring an item makes it larger on your Timeline.

Add or Modify a Cover Image

The first thing you’ll want to do is add a cover image. Click Add a Cover, click Choose Photos or Upload Photo, and use the resulting screen or dialog box to complete the task. You can then drag the cover to reposition it. When you’re done, click Save Changes.

Edit Your Profile Picture

Your profile picture now appears near the lower left corner of your cover image. To use a different picture, remove it, or reposition the thumbnail, hover the mouse pointer over your profile picture, click Edit Profile Picture, and choose the desired option.

To add a baby picture, click Born in the Timeline navigator, scroll to the bottom of your Timeline, click + Add a photo, and use the resulting options to choose or upload a new photo. You can also add the location of your birth, the name of the place where you grew up, your parents’ names, and your birth story.

Edit Your Personal Information

To display a page for editing your personal information, which appears in the About section of your profile, click Update info (just below your cover image). Use the resulting page to edit or enter any information you want to include about yourself.

For some items, you can change the share setting. Click the share button and choose Public, Friends, Only me, or Custom (to enter more specific settings). If you have any friend lists, the menu contains options for sharing only with people on one or more friend lists.

Post a Current or Past Event to Your Facebook Timeline

Chances are good that you have a huge gap in your Timeline between when you were born and now. To fill that gap, you can post past events to your Timeline, such as your first birthday, high school graduation, and that wild night when you woke up the next morning with a tattoo.

To post a past or current event to your Timeline, use the Timeline Publisher. Click Life Event and click the general type of event you want to add (Work & Education, Family & Relationships, Home & Living, Health & Wellness, or Travel & Experiences). Then, click the item on the resulting menu that most clearly describes the event.

A dialog box appears, prompting you to enter detailed information and perhaps other content, such as a photo. Enter the requested details, especially the date on which the event occurred. You can also choose to make the event public, allow only your friends to see it, or enter custom settings to control who can view the event. When you’re finished, click Save.

Tip: Another way to post a past event is to scroll down the Timeline to the year/month of the event, mouse over the vertical line that runs down the middle of the Timeline, so a plus sign appears, and click the plus sign. A floating Publisher appears, and you can post your event as described above. The benefit here is that Facebook supplies the year and the month of the event for you, and all you need to do is choose the day.

(You may get different options by posting content in this way; for example, at the time we were writing this, if you click Photo in the Timeline Publisher, you get options to upload a photo or video, use your webcam, or create a photo album. But if you mouse over the line, click the plus sign, and click Photo, you only get a Choose File button.)

Post Your Status, a Photo or Video, or a Place to Your Facebook Timeline

You can also use Facebook’s Timeline Publisher to post your status, a photo, a video, or a place:

• Status: Click in the What’s on your mind? box and type your entry.
• Photo or video: Click Photo and then click Upload Photo/Video, Use Webcam, orCreate Photo Album, and use the resulting dialog box to upload or choose the desired photo or video.
• Place: Click Place. Facebook displays a two-part box divided by a dashed horizontal line. Click the area below the dashed line or click the location icon below the message area, and choose your location. Then, click in the message area (above the dashed line), type your message.

At the bottom of the Timeline Publisher are additional options. You can click the person + icon to enter the names of Facebook friends you’re with, click the clock icon to add a date (year, month, and day), click the location icon to specify where you are, and use the drop-down menu to specify who will be allowed to view the post.

After entering the desired contents and settings, click Post.

Edit Your Activity Log

Think of your activity log as your own private, unfiltered Facebook Timeline. It contains everything you’ve done on Facebook. You can edit your activity log to be more selective about what appears in your Facebook Timeline.

To edit your activity log, click Activity Log (just below your cover image). Use the controls near the top of the page to display activity for a certain year or month. You can click All (upper right) to open a menu that enables you display only certain types of activities, such as photos or comments or likes.

To include or exclude an item from your Timeline, feature it on your Timeline, choose who can view it, or enter other settings that pertain to the item, click the menu button to the right of the activity and choose the desired option.

Important: Browse your activity log and check the share settings for various types of information and specific entries to develop a better understanding of what you’re sharing and not sharing.

Tip: To see how your Timeline appears to someone else—a specific friend or a complete stranger—return to your Timeline, open the Tools menu by clicking the button with the gear icon on it next to the Activity Log button, click View As, and then click Click to expand (“Click to expand” appears when you hover your mouse over you Timeline Cover photo).

Create a Thumbnail for an App

Just below your cover image are thumbnails that provide quick access to your Friends List, Photos, Likes, Notes, and Subscriptions. To add a thumbnail for an app you frequently use, such as a game you play, click the arrow button to the right of the thumbnails, click a thumbnail that has a plus sign on it, and click the game or app you want to include. (If the arrow button has a number on it, that represents the number of items not shown but that will appear when you click the button to expand the area.)

You can move a thumbnail or remove it from the Featured area. Hover your mouse pointer over the thumbnail, click the edit button that appears, and click the desired option.

Navigating a Friend’s Timeline

A Facebook friend’s Timeline is similar to yours, except you can’t change the cover or edit the contents. Use the Timeline navigator, in the upper right, to scroll to different periods in your friend’s Timeline. You can click Message to chat with or send a message to your friend. Use the tools menu (to the right of the Message button) to poke your friend, suggest friends, unfriend your friend, and more.

To subscribe to a friend’s posts, click the Subscribe button, which is just below the cover image. After you subscribe, hover the mouse pointer over the Subscribed button to view options for the type and amount of updates you want to appear in your News Feed. You’ll also see an option to Unsubscribe.

Use the Timeline publisher to post status updates, photos, and your location to your friend’s Timeline.

The Timeline is one of the biggest changes to Facebook since its inception, and one of its most exciting. Once you get the hang of it, you’ll find all kinds of ways to utilize this great new feature. Have fun!

Get More Training @ www.mywebformula.com

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• WHAT IS INDIASTRING ?

Today most people whether self employed, professional, network marketer or business owner; all definitely have an email id, facebook profile, a mobile phone and probably a business card. But most of them would say no or appear hesitant at the idea of having a website or a blog of their own. The reasons for not having one could range from arguments like why have one, or lack of technical knowledge, embarrassment (or fright) of having a website and let the whole world know about them.. However, contrary to what most people think having a personal website or a blog has several advantages and immense benefits to almost everyone today as outlined below.

1. A website is one of the easiest and cheapest ways of telling the world about your hobbies, talents, thoughts or business by spending a very nominal sum of money. And anyone who has some knowledge to share or sell will benefit from having a website today. In today’s competitive world you need every advantage you can to showcase yourself and your talents. Your website can be used to promote and grow your hobbies and services, expose your talents to the world and customers who are interested in what you do, improve your personal and professional image, get acquainted with people who have similar hobbies and interests, sell your goods, give free or paid advice, etc. For example, if you are in a creative business like writing, publishing, arts, paintings, consulting or networking etc., you will definitely need a website to display your stuff. Unless you are an extremely famous person hounded by the press, paparazzi and hundreds of fans, you will need a personal website or a blog that portrays who you are, what you do, what you know, your accomplishments and how to contact you.

2. A website helps you promote and advertise your company or yourself worldwide. By having a website, you allow your customers to find you 24 hours a day, 7 days a week. If you are in a competitive business and your competitors have websites but you don’t, then you are already light years behind no matter how great your products and services are. A website shows that you are in tune with modern times and new technologies. With a website you can offer complete details about your products and services than just listing your business in a microscopic yellow pages section or periodically providing some expensive newspaper or magazine advertisements. Another advantage with a website is you can update and revise your products and services as many times as possible with minimal cost and effort.

3. Websites and blogs today can also re-establish contact with your long lost friends and buddies. It provides a method of contacting you through search engines and social networking sites. Having a website also helps people distinguish you from someone who have an identical or similar sounding name. For example if people goggled you and reach your website with your photo it will prove that you are not the same guy as that suspected serial killer the police are hunting for, who coincidentally has the same name as yours.

4. Of course, as with anything there are Do’s and Don’ts and your website must be managed responsibly. That means no posting of inappropriate information, your company’s confidential information, foul mouthing people or your employers, linking to questionable sources, plagiarizing from other sources, peddling illegal stuff, etc. What you post on your website must be eligible personal information, shareable stuff and publicly available information that are freely available from other sources.

5. Finally getting a website 99% feel that it it’s a complicated, expensive or frightening business. It is possible to get a simple website for as low as a hundred dollars. With latest technology tools it is possible for you to create a decent website within hours or days. And contrary to what most people think your website need not be a super duper or glamorous one. It can be as plain and simple as possible. The content can be in the form of text or images, video

Finally it’s Time to Learn to Build your own branded professional website in simple 5 Steps [I’m not talking about any Free website creation tools for website, but with your own domain name]

Get the Ultimate Training course To build your own website blog & Making Money

Visit and Review the details & Reply with your Contact Details if you have any more questions

http://www.mywebformula.com/letter

So go ahead and get one today!!!

To Your Success

Devendra Patel 

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Gary Vaynerchuk In a Seminar Performance at the 2011 Inc 500 Conference

(WARNING: the above video contains lots of foul language. You should not watch this video if such language offends you)

Apologies in advance, but I’m a brown-nosing Vayniac. I’ll get that out in the open right now. However, I have learned a ton from this guy, have watched dozens of his speeches, was sitting in the front row of this presentation, actually got mentioned in the speech between 33:00 and 33:30, and can tell you that this talk was one of his best ever. Watch this presentation.

I speculate that he really brought his A-Game because he was amongst peers. The room was filled with 1,000 (?) of the best entrepreneurs in the world, and that’s who he is. Even though most of the attendees are not doing social well, or not doing it at all, Gary and these folks still share much of the same DNA. They build businesses. I think Gary felt like he was talking to a different crowd here than one he might address at Big Omaha or SXSW, and that this required something different. All I can say is…. watch the whole thing, including the last question he takes during Q&A. He brought the house down!

And Gary, thanks for the hug afterwards.

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How To Instantly Liberate More Space
On Your Computer’s Hard Drive

+ You Never Need To Backup or Worry About Your IMP Data

If you’re like most people you have files scattered all over your computer’s desktop and quite possibly TENS OF THOUSANDS of random documents and file folders choking up your hardly organized hard drive.

Those files are sucking the brains right out of your computer!

Thankfully, there’s now a simple solution with Dropbox. Dropbox is an online storage service that will store up to 100GB!

It’s like having an external hard drive that you can access instantly from almost every electronic device you own!

I personally use this service myself and I couldn’t survive without it.

Click Here To Get Free More Storage For Your Data With 100% Secure And No Loss At All

“Missing Out?”: While almost everybody who reads this email has bought “MyWebFormula”  The Internet Marketing Training course I’m always worried that somebody is missing out. This Course changes lives! If you haven’t already purchased your copy of “MyWebFormula”  and you’re wondering what it’s all about then you can get all of the details here…

To Your Massive Success

Devendra Patel

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What is Facebook’s Subscribe Button ?

Facebook’s new features just won’t stop coming. Just beforerevamping the news feeds of users everywhere, Facebook introduced a new way to share: a subscription feature for personal profiles.

What does the Subscribe button do? Think of it like Twitter, only on Facebook. When you post a public update, it goes out to the news feeds of all your subscribers, sending your message to a wider audience.

Does this mean anything for your social media and email marketing efforts? It could. We’ll break down the essential features with some food for thought about whether the Subscribe button will enhance your overall campaign or not.

So What Is It?

The Subscribe button serves two functions: Allowing users you haven’t “friended” to follow your public updates, and allowing the people you have friended to control how much they see from you.

To start getting public subscribers, you’ll have to enable the feature on your profile. Users can then subscribe through the button on your profile:

…and control what kinds of updates they see.

Subscribers (and your friends) can decide if they want everything you have to offer or just the vital status updates (or any frequency combination in between).

When you post a public status update, your subscribers will see it in their news feeds. (This is where the broader audience comes in.) If your updates aren’t “Public” by default, you’ll have to toggle your privacy settings for each post you want subscribers to see.

Just remember to change your privacy settings for updates you don’t want to broadcast publicly.

So What’s The Marketing Potential?

Now that you know the basics, what does it mean for you or your brand?

That depends on what your marketing priorities are. Don’t ditch your fan page for profile subscribers just yet! The value of a Subscribe option on your profile depends on what you’re marketing.

Facebook lays it out: If you’re marketing a brand or business, use a Page. Pages have the functionality a brand needs, like multiple admins, analytics and targeted updates. But what if you’re marketing yourself?

Some people are their own brands, like writers or celebrities or well-known Internet personalities. Maybe you’re a one-person business, like a contractor or consultant. In this case, you have a choice, which comes down to personal preference.

• An entrepreneur or industry figurehead might need the power of Pages to monitor fans, target conversations and advertise to reach more customers.
• Is your personality a big part of your brand? Maybe you own a consulting firm or design studio. In some industries, personality can play a big factor in winning clients. Your personality shines through best on your own profile, and opening up your posts to subscribers might make the most sense to capitalize on that sense of personal connection.
• Bloggers or freelancers with a smaller following might like the more personal touch of subscriptions. Allowing profile subscribers makes it easy to personally connect with readers without having to “friend” every last stranger.

Tony Bradley, writer for PC World, migrated from a fan page to subscriptions because he finds it simpler to manage. Converting his fans to subscribers made connecting with his followers easier and created richer conversations. He writes:

“There are times when I have posted the same topic to both my personal Facebook social network and my Facebook Page. Each discussion is valuable on its own, but merging the voices into one conversation makes a whole that is more valuable than the sum of its parts.

“…Facebook Pages still have tremendous value for some. But, I think they serve a better purpose for representing things that aren’t an individual to begin with – a company, a band, a product.”

To Recap: Brands, companies and products, stick with Pages. If you are your brand, decide how personal you want to get. Do you need the additional insight and targeting that Pages provides? Or do you want to let your followers in a little closer, interacting with your own profile?

So What Are The Pros And Cons?

Facebook covers the pros and cons checklist for Subscribe vs. Pages pretty well. Here’s our expanded take on pros and cons to consider:

• Pages have analytics that let you track your audience’s activity. How many fans are you gaining? How many are you losing? How many comments are your posts generating? Personal profiles don’t have these capabilities right now.
• Subscribe condenses conversations into one profile. Instead of leading conversations in two places – your Page and your personal profile – everyone you’re connected with (friends and subscribers) can contribute to the conversation in one place.
• Pages better guarantee that most of your audience will see your updates. Subscribers have the option to choose how frequently they hear from you. Fans who like your Page see all your updates – unless they hide your posts or “unlike” your Page. Both of these scenarios act as great reminders to keep your content relevant.
• Pages allow custom tabs – tabs that could, say, feature a web form for fans to sign up to your mailing list. Profiles don’t allow custom tabs right now, which makes it tricky to build your email list. You could always post a link to a hosted web form for your subscribers, but Pages has the advantage for attracting new email subscribers.
• Like Pages, Subscribe makes it easy for new followers to find you. Facebook recommends profiles to subscribe to based on several factors, including similar interests and what you’re posting about. Subscribe makes it easy to expand your audience organically. And users might trust a subscription recommendation over a recommended Page, as it’s featuring a person, not a brand who may have purchased advertising.
• HubSpot notes that the Subscribe button means more content will be publicly available on Facebook, improving search results. Facebook search prioritizes people over Pages, so public content from your personal profile will show up in search results ahead of updates from your Page. Making your message more findable in searches helps broaden your audience.

So What Does It Mean?

It means you’ll need to evaluate your marketing goals. Subscribe isn’t the best option for everyone.

Are you trying to build a following and start your first email list? Opening subscriptions on your personal profile could be a good place to start before setting up a fan page for your brand.

Are you marketing a well-established brand or product? Pages is your best bet in this case, due to the extra marketing power they have over profiles.

Are you marketing yourself to blog readers or clients? You’ll have to decide whether you?ll benefit more from the personal touch of interaction on your own profile or marketing your services as a product with a fan page.

How do you think Facebook’s new Subscribe button will work (or not work) for your marketing goals?

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One thing that people in business should remember is that
it’s important to take time once in a while and see how
leads are being generated. There are a couple of ways that
you can do this.

1. Website -

Take a look at your website and see what kind of traffic it
is getting. How many people are coming, how long are they
staying once they get there? Are they subscribing to your
newsletter, taking surveys, leaving feedback on your
guestbook or forums?

If your traffic is low, take a look at the content that is
offered on it and see if there is something that can be
done to bring more visitors in. You might want to pay
someone who is specialized in Search Engine Optimization to
write some content for your website.

2. Leads -

It’s a good idea to talk to people who contact you so that
you can find out where they got their information from.
That will let you know what is working and what isn’t, and
allow you to get rid of the dead weight that isn’t bringing
any new business in.

It’s essential that you know where your leads are coming in
and what isn’t working. It’s not cost effective or wise to
use mediums that aren’t working. They should be changed so
that there are more leads generated, in the case of a
website, or done away with altogether, in the case of a
newspaper advertisement.

The medium that you dispose of right now can always be
revisited in the future.

Regards,

Devendra Patel

www.mywebformula.com

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