How You Can Overcome Rejection In Cold Calling For MLM Prospects
Cold calling has reduced drastically in today’s times, what with the Internet almost completely taking over the world of business promotion, but the fact is that it still exists. In fact, if you handle this correctly, cold calling can prove to be much more effective than you think.
The reason why most people think that cold calling is a cold game in multilevel marketing is because they meet with rejection so often. It is almost a given that you will hear “Sorry, I’m not interested” and the click signaling that the phone has been disconnected. Marketers who cold call have learnt to live with that. But there are some things that you can do to improve the situation here and that too, very effectively.
1. The most important aspect about your cold call is that it should not be all about your business. Always begin the conversation by introducing yourself in one line with no more than ten words and then ask people whether they have something like you are offering already. If they don’t, ask them if they are looking for something like that. If they do, ask them if they want to expand. You have to build up their interest first and this will keep up the conversation, if nothing else.
2. Do not mask your offering with ambiguous claims. “I have something that will truly change your life!”, “This is a never-before opportunity for you!”… such claims are to be totally avoided. The listeners know these are not true and they will not buy whatever it is you are selling. Instead, when the ice is broken, the first thing you must do is to speak a very short paragraph about what you are offering. That way, they will not get annoyed with the suspense.
3. Be truthful. This is extremely important. Any lie can be immediately caught during cold calling. And if that happens, your business will lose a lot of face.
4. Learn how to manage their objections. They will have several problems ranging from “My budget does not stretch too far” to “I think your plan sucks”. You have to be ready with replies that will not offend the listener and at the same time improve their impression of your business.
5. Be as transparent in your explanation as possible. Do not use any difficult language that might stump your listener and explain little, but do it carefully.
6. Always set up some intrigue factor. This should be something that will open the port for you to call them again. Even something as simple as, “All right sir, let me give you time to think about this and please tell me if I can call you again!” will work.
But remember – cold calling is fraught with difficulties. There is simply no way of getting cent percent success here. You can, however, increase your success rate by rehearsing your calls beforehand.
TO YOUR MASSIVE SUCCESS
DEVENDRA PATEL – Professional MLM Consultant
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