Longaberger

Posted by Devendra in Mlm Directory on Mar 7th, 2010 | no responses

The Longaberger Company has come a long way with a very ordinary concept so to speak – baskets. However, it is one of the major MLM contenders today. It is difficult to believe that this company started by a poverty-stricken young man would reach to such heights that it has over 45,000 people in its global selling network, most of them making more than a livelihood through selling these unique baskets.

The story of the start of Longaberger is a typical rags to riches story. The founder of the company, Dave Longaberger was an extremely impoverished kid growing up with 11 siblings who nurtured a dream of making it big in business in some way or the other. One day, not knowing what exactly he could sell, he wove 12 baskets and went to the local store to sell them. His baskets were good, they sold immediately and with the money he got, he bought more material. The Longaberger Company was founded.

But Dave Longaberger’s businessman acumen told him he could achieve much more than what he was doing through mere direct sales. That was when he made an in-depth study of various MLM plans and decided to use it to sell his unique product – the baskets! The Longaberger Company started in 1973, but it went the MLM way only in 1978.

Today, though the handcrafted baskets are the main products of the Longaberger Company, they also make other items such as fabric accessories, potteries, wrought iron materials and even some gourmet foods. All these are available to sell through the MLM opportunity.

To enter into the MLM compensation plan of the Longaberger Company, you have to become a consultant with them. The fee for joining the network is between $35 and $335 and with that you get a starter kit. You get the entire product range to sell. From your direct sales, you get exactly one-fourth as commission. Apart from that, there are bonuses when you bring in members in your downline and they start making their sales too. These commissions are between 2% and 5%. Hence, earning through the Longaberger MLM plan is through direct sales as well as through commissions earned from the downline members.

The Longaberger Company is a success as an MLM venture because of its product and its compensation plan. The product is considered to be a specialty product and a respectable keepsake. There is certainly a demand for getting these baskets and because they are priced low too, selling these baskets becomes an easy thing to do. At the same time, the compensation plan is a good fit for people who are looking for a work-at-home opportunity to earn without having to pitch in a great deal of effort

To Your Success – Devendra Patel (Professional Home Business Coach)